The Downward SpiralA man walks into a bank to ask for a small business loan, and explains he's a cheese maker. "I want to set up a business, and i've had a great idea. I want to build a cheese factory in Leicester, and make a curiously red cheese, and call it 'Red Leicester'." The bank manager looks at the proposal and replies that it's very well thought out, but that there is already a cheese with that very name. The man looks slightly downcast, but a few weeks later, turns up again with another proposal. "This is a winner. What I plan to do is set up two cheese factories in Gloucester, and call the cheese they produce, 'Double Gloucester'." Again the bank manager compliments the man on his paperwork, but breaks the news to him that there is already a product with this name. Go away and think again.
A month or so later, the man returns, shining with excitement. "I've fully researched my hard cheeses, my soft cheeses and my curds and whey, and I think i've got a corker here. Ok, I want to open a factory in Israel, in fact in one of the holy towns in Israel. What do you think?" "Well," the bank manager replies, "that's certainly original, but what are you going to call your product?" "Cheeses of Nazareth."